Fun pops of color, a sneaky sheep mascot, and a subtle [but pervasive] sexuality reflect the vibrant persona of the cult loungwear brand that asks that we ponder in our underwear.
Sleepy Jones, established in 2013 by the team behind Kate Spade, Jack Spade, and Partners & Spade has amassed a loyal following of loungewear afficionados. Dedicated to offering everday uniforms for reading, writing, painting, and playing, the Sleepy Jones flagship online boutique aims to encourage lounging as a lifestyle, with big, casual grids and playful product pages with backdrops by collaborators such as artists and filmakers including Mike Mills and John Derrian. That sneaky Mr. Sleepy was created by the inimitable Geoff McFetridge.