Lincoln Now / Hello Again
The launch of the brand content platform and Hello Again campaign ushers in a new identity and rejuvenated presence for Lincoln Motor Co.
Team Detroit approached Hugo & Marie to create the interactive experience for Lincoln Now. Designed and developed as a content portal for stories, articles, and photo essays, the site was later home to the Hello, Again campaign. Our team designed fully responsive sites with experiential, dynamically randomizing interactive presentations, organic backend layout tools, and functional perks, like the ability for the reader to choose comfortable reading sizes for body copy.